Welcome to Scuba Diving Industry Magazine™

Welcome to Scuba Diving Industry Magazine [SDIM]! Click on the below covers to view our 2024 issues and welcome aboard!


  • Cathryn Castle Garcia Long-time dive business writer and editor explains how to cultivate lasting relationships with your customers.
  • Tec Clark outlines strategies and tactics for retailers to work with local colleges or universities.
  • Alex Brylske, Ph.D., Eco Pro, asks: Do dive instructors today really understand the ‘big picture’ of the global dive industry?
  • Terry Cummins, Ph.D. suggests five steps to future-proof your dive business in our post-COVID world.
  • Dan Orr takes us on a dive trip to Antarctica, setting some records along the way with photos provided by National Geographic photographer Cristian Dimitrius. 
  • Shelli Hendricks, Ph.D. continues her series on business collaboration with strategies managers can use to leverage conflict in a productive manner. 
  • Peter Letts (owner of Abyss Scuba Diving, Sydney, Australia) explains the technology behind the new Avelo scuba system. Is it a game-changer? 
  • Pat Hammer offers insight into creating and sustaining instructor-level courses from his almost 50 years of teaching experience for retailers and resorts.
  • Jeff Cinciripino (owner of Scuba Shack, Rocky Hill, CT) provides valuable information for how to extend your business reach by creating podcasts.
  • Updates from South America by Andre Valentim & Europe by Peter Symes of X-Ray Magazine plus top PR headlines from DiveNewswire.⁠

Reach over 850 brick-and-mortar dive retailers in the USA with the printed version and a digital audience/circulation of over 14,400 in the following regions: – all dive professionals:

63% USA & Canada 

14% European Countries

13% Oceania, Australia, South Pacific and Asia

7.4% South America, Mexico, the Caribbean and Central America

2.6% Middle East & Africa

Subscription is free for all dive professionals: https://www.williamcline.com/subscribe-for-free

I am also proud of our advertisers for supporting you, our retailer subscribers, I encourage everyone to click or scan their QR codes and see what they have to offer your business.

Thank you for reading and being a ‘part of the conversation’ with our industry!

William Cline, Publisher

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