Published Works & Citations

Cline, William. “10 Reasons Why Print Advertising Is Not Dead.” Dive Newswire, 3 Oct. 2023

Cline, William. “Pro Tips – The Value of Preplanning and Premarketing for the DEMA Tradeshow.” Dive Newswire, 12 Sep. 2023

Cline, William. “5 Tips to Increase Your DEMA Show Conversions and Sales.” Dive Newswire, 12 Sep. 202

Cline, William. “Cline Group Announces Results For 2nd Quarter 2023 Industry Survey.”  Dive Newswire, 01 Aug. 2023

Cline, William. “Cline Group’s Second Quarter Dive Industry Survey.”  Dive Newswire, 11 Jul. 2023

Cline, William. “Results From Cline Group’s Quarter 1 Dive Industry Survey.”  Dive Newswire, 02 May 2023

Cline, William. “Cline’s Diving Industry Latest Survey Results Now Available.”  Dive Newswire, 14 Feb. 2023

Cline, William. “Cline’s Diving Industry 3rd Quarter 2022 Survey Results.”  Dive Newswire, 31 Oct. 2022

Cline, William. “Dive Industry Pros – Your Help Is Needed.” Dive Newswire, 13 Oct. 2022

Cline, William. “Cline Group Releases 2nd Quarter Survey Results.” Dive Newswire, 16 Aug. 2022.

Cline, William. “Cline Group Research? Why It’s Important You Participate.” Dive Newswire, 02 Aug. 202

Cline, William. “Attn: Dive Professionals – Your Help Needed For Vital Industry Research.” Dive Newswire, 01 Feb. 2022

Cline, William. “Cline’s Global Diving Industry 3rd Quarter 2021 Survey Results.”  Dive Newswire, 10 Nov. 2021

Cline, William. “Cline’s Diving Industry 2nd Quarter 2021 Survey Results.”  Dive Newswire, 17 Aug. 2021

Cline, William. “Cline Group 1st Quarter Survey Results.”  Dive Newswire, 27 Apr. 2021

Cline, William. “Attn: Dive Professionals – Your Help Needed For Vital Industry Research.”  Dive Newswire, 13 Apr. 2021

Cline, William. “Dive Industry Pros Sought For Vital Industry Research.”  Dive Newswire, 25 Jan. 2021

Cline, William. “William Cline Gives Back With Valuable Dive Industry Research.”  Dive Newswire, 08 Dec. 2020

Cline, William. “Cline Group 3rd Quarter Dive Industry Survey Released.”  Dive Newswire, 19 Nov. 2020

Cline, William. “Stand Out At DEMA 2020 With Virtual Booth Enhancements.”  Dive Newswire, 06 Nov. 2020

Cline, William. “Key Results Released: Cline’s State of the Dive Industry.”  Dive Newswire, 12 Oct. 2020

Cline, William. “Cline’s Diving Industry Special Summer 2020 Survey Results.”  Dive Newswire, 18 Aug. 2020

Cline, William. “Results from Cline Group’s Quarterly Industry Survey Announced.”  Dive Newswire, 28 Jul. 2020

Cline, William. “Cline Group Releases Latest Dive Industry Covid 19 Research.”  Dive Newswire, 08 Jun. 2020

Cline, William. “What Is Your Recovery Marketing Plan?” Dive Newswire, 11 May 2020

Cline, William. “Create Your Own Dive Stimulus Package.” Dive Newswire, 20 Apr. 2020

Cline, William. “Dive Industry Pros Sought- Important Covid Dive Industry Survey Request.” Dive Newswire, 14 Apr. 2020

Cline, William. “Don’t Quarantine Your Dive Marketing.” Scuba Diving Magazine, 1 Mar. 2020

Cline, William. “Why is Dive Research So Important?” Dive Newswire, 20 Feb. 2020

Cline, William. “Cline Group’s Latest Dive Industry Research Shows Increase In Revenues for 4th Quarter 2019.”  Dive Newswire, 10 Feb. 2020

Cline, William. “Cline Group’s 3rd Quarter Dive Industry Survey Results.”  Dive Newswire, 03 Dec. 2019

Cline, William. “Cline Group’s 2nd Quarter Dive Industry Survey Results.”  Dive Newswire, 13 Aug. 2019

Cline, William. “4th Quarter 2018 Dive Industry Survey Results.”  Dive Newswire, 05 Feb. 2019

Cline, William. “Cline Group’s 3rd Quarter Dive Industry Survey Results.”  Dive Newswire, 04 Nov. 2018

Cline, William. “Caribbean’s Ft. Young Hotel Dominica Partners with Cline Group to Launch New Dive Operation.”  Dive Newswire, 17 Sep. 2018

Cline, William. “Hawaii Dive Association Completes First Economic Impact Study.” California Diver, Aug. 2018

Cline, William. “William Cline Joins Explorer Ventures For Marketing & Research Assistance.”  Dive Newswire, 04 Jun. 2018

Cline, William. “Cline Group’s 4th Quarter Dive Industry Survey Results.”  Dive Newswire, 12 Feb. 2018

Cline, William. “Cline Group’s 1st Quarter Dive Industry Survey Results.”  Dive Newswire, 05 May 2017

Cline, William. “Cline Group’s 4th Quarter 2016 Dive Industry Survey Results.”  Dive Newswire, 20 Feb. 2017

Cline, William. “Cline Group To Represent Innovative New Product Line.”  Dive Newswire, 02 Nov. 2016

Cline, William. “Diving Industry Marketing Consulting and Research Cline Group’s Mini eBook Marketing Series.”, 2012

Cline, William. “Take Your Best Shot On Bonaire: Pro Tip #5.” Sport Diver, 1 Nov. 1999, p. 74

Cline, William. “Take Your Best Shot On Bonaire: Pro Tip #3.” Sport Diver, 1 Jul. 1999, p. 86

Cline, William. “Something Different In Bonaire.” Rodale’s Scuba Diving, 1 Dec. 1996, p. 38

Cline, William. “Why Crisscross the Caribbean?” Rodale’s Scuba Diving, 1 Aug. 1996, pp. 7-10

Cline, William. “There’s More To Bonaire Than Great Diving.” Dive Travel Magazine, 1 Apr. 1996, p. 34

Cline, William. “When The Unthinkable Happens.” Rodale’s Scuba Diving, 1 Feb. 1994, p. 116


Jones, Scott. “Meet the Dive Newswire Editorial Team.” Dive Newswire, 4 Oct. 2023 

Muchanski, Gene. “Cline’s Research Data & Why It’s Important To Study The Industry.” Dive Industry Foundation, May 2023,

Cole, Bill. “William Cline Endorses Sea Experience.” Sea Experience Career Center, Apr. 2023,

Ingram, Tom. “William Cline Elected to DEMA Board of Directors.” DEMA, Feb. 2023,

Cinciripino, Jeffrey. “Dive Travel Trends in Scuba Diving.” Scuba Shack Radio Podcast, Feb. 2023,

Russell, Nicole. “Introducing DEMA’S 2023 Board of Directors.”, Jan. 2023,

Cummins, Terrence L. “What is Wrong with Recreational Scuba Diver Databases?” Tourism in Marine Environments, vol. 16, no. 3, 2021, pp. 125-131

Clark, Tec. “Interview with William Cline, Diving Industry Veteran & Marketing Pro.” League of Extraordinary Divers Podcast, Jun. 2021,

Kieran, Darcy. Scuba Diving Industry Market Size & Statistics. Mar. 2021, p. 62.

Russell, Nicole. “Introducing DEMA’S 2021 Board of Directors.”, Feb. 2021,

“William Cline Publishes Survey on Dive Industry Sentiments.” X-Ray Mag Digital Dive Magazine, Oct. 2020,

Clark, Tec. “William Cline Publishes Survey on Dive Industry Sentiments.” Scuba Guru Podcast, LXD047, Oct. 2020,

“Cline’s State Of The Dive Industry Study Now Available.”, Oct. 2020,

Mulholland, Megan. “Scuba Tour Began As Special Event Turned Into A Business.” Tribune Business News, Aug. 2000

“Tough Times in the Dive Industry William Cline Responds.” Undercurrent Magazine, May 2020,

“SCUBA Definitions and References, William Cline Conducts New Research in Hawaii.”, May 2020,

Russell, Nicole. “Introducing DEMA’S 2020 Board of Directors.”, Feb. 2020,

Brown, Oswald. “We Are Open For Diving. Dive Right In.” Bahamas Chronicle, 15 Nov. 2019

“Bahamas Diving Association Member Update After Hurricane Dorian.” Dive Training Magazine, 10 Sep. 2019,

Kieran, Darcy. “The Lack of Scuba Diving Industry Statistics & Market Data.”, Jul. 2019,

Helmy, Sam. “Study Into New Dive Professionals Released by William Cline.”, Mar. 2019,

Russell, Nicole. “Cline Research & DEMA Release Study on New Diving Professionals.”, Feb. 2019,

Michaelson, Dawn, Dong-Eun Kim, and Young Ha. “Scuba Diver’s Use of Selection Criteria for Assessing Wetsuit Using FEA Model.” International Journal of Costume and Fashion, vol. 18, no. 2, 2018, pp. 45-64

“Bahamas Wins Top Award for Scuba Diving.” The Tribune, 29 Nov. 2018.

Helmy, Sam. “William Cline’s 2018 Global Scuba Diving Survey Released”, Nov. 2018,

“Bahamas Named Best Scuba Diving Destination For Big Animals.” The Bahamas Weekly, 29 28 Nov. 2018.

“Hawaii Dive Association Completes First Scuba Diving Economic Impact Study by William Cline.” California Diver Magazine, Aug. 2018,

“William Cline Joins Explorer Ventures Team for Marketing and Research Assistance.”, Jun. 2018,

Smith, Lauren. “The Hawaiian Islands Recreational Scuba Association Says ‘ALOHA’ to William Cline/Cline Group.” Hawaiian Islands Recreational Scuba Association (HIRSA), Nov. 2017,

Reimers, Rachelle. “What Does DEMA Do For You?”, May 2017,

Liang, John. “Dive Industry Pros Should Take This Survey”, Apr. 2017,

Russell, Nicole. “Introducing DEMA’S 2017 Board of Directors.”, Feb. 2017,

Reimers, Rachelle. “DEMA Kicks Off New Marketing Campaign”, May 2016,

Reimers, Rachelle. “DEMA’s Board of Directors Assembles for Quarterly Meeting”, Feb. 2016,

Reimers, Rachelle. “DEMA’s Board of Directors Assembles for Quarterly Meeting”, Feb. 2016,

Russell, Nicole. “DEMA Board Meets for Quarterly Meeting.”, Jun. 2015,

“The Bahamas Named Top Dive Destination By Magazine.”, 22 May 2015,

“Shark Asks Divers For Help In The Bahamas.”, 14 Apr. 2015,

Russell, Nicole. “Introducing DEMA’S 2015 Board of Directors.”, Feb. 2015,

Saayman, M., & Saayman, A. “How Deep are Scuba Divers’ Pockets?” Tourism Economics, vol. 20, no. 4, 2014, pp. 813-829.

“The Islands of The Bahamas Announces: 10 Islands, 7 World-Famous Underwater Photographers, One week” with DAN’s Alert Diver, Stephen Frink, Neal Watson and Stuart Cove.” The Bahamas Weekly News, May 2014,…-a0368969739

Russell, Nicole. “DEMA is an Old Boys Club and More Flipping Orthodoxies.”, May 2014,

Hanlon, Adam. “Coverage: Bahamas Underwater Photo Week.”, 26 May 2014,

Russell, Nicole. “Introducing DEMA’S 2014 Board of Directors.”, Feb. 2014,

Kipp, Ron. From Big Blue to the Deep Blue: How I Jumped off the Corporate Ladder at IBM and into My Dream of Owning a Cayman Islands Dive Center.  Caribbean Producers Services, Ltd., 2013, p. 71

 “Willie’s Way Reef, Ft. Lauderdale, FL.”, Aug. 2016,

Russell, Nicole. “Introducing DEMA’S 2012 Board of Directors.”, Feb. 2012,

Reytar, Burke L., and K M. Spalding. “Reefs At Risk Revisited.” World Resources Institute, 2011, pp. 75-78

“2006 Cline Scuba Diving Research Show Businesses Up 9.6%.”, Feb. 2007,

William Cline, Scuba Diving Industry Consultant, Receives Google Authorized Analytics Training by ROI Revolution.”, Nov. 2006,

“Neal Watson, Stuart Cove & William Cline Invited To Speak On Dive Travel In China.”, Oct. 2006,

“Hurricane Wilma Missed The Bahamas.”, 27 Oct. 2005,

Cole, Bill. “South Florida Reefs.” Sea Experience Career Center, Apr. 2002,

Graefe, Alan and Todd, Sharon  Burke L. “Economic Impacts of Scuba Diving on New York’s Great Lakes.” New York Sea Grant/SUNY, Oct.2001.

“Diving Force.”, June. 1996

Clinchy, Richard A., and Glen H. Egstrom. Jeppesen’s Advanced Sport Diver Manual. Mosby Lifeline, 1993

Sterba, Jim. “The Business of Scuba Diving.” Wall Street Journal. 14 Dec. 1992