Cline's Diving Industry Survey Results for %%First%% %%Last%% at %%emailaddress%%
In general, 33% of all businesses expect their 3rd quarter 2008 Gross Sales to be less than the same period in 2007:
| > | Retailers are not optimistic that their 3rd Q 2008 gross sales and certification numbers will increase. There is no good news in terms of 3rd quarter forecasts from Retailers. |
| > | Independent Instructors are also not optimistic that their 3rd quarter 2008 certification numbers will increase as compared to last year. |
| > | In contrast, dive resorts or tropical operators, wholesalers and dive liveaboards are all just about equally split as to an increase, decrease or revenues being the same for the 3rd quarter. |
Summary:
| > | In general, confidence is not high for the 3rd quarter of 2008. Canadian businesses (18%) reported the most confidence in the 3rd quarter. |
| > |
Overall, the only businesses that have a somewhat optimistic outlook for the 3rd quarter are respondents that are located within the Mountain Time Zone. This is the only positive forecast found in the survey, as they expect dive tvl. sales to either increase or remain the same for the 3rd quarter of 2008 as compared to same period in 2007. |
| Cline Group, Creators of: | |
| > |
Cline Consumer Studies and Market Size Estimations, Valuations Reports |
| > |
The Cline Diving Industry Studies |
| > |
The Dive Pool Tour |
| Strategic Branding & Marketing For: | |
| > | The Bahamas Tourism Board (BMOT) |
| > |
Bonaire's Tourism Board (TCB) |
| > |
Barbados's Tourism Board |
| > |
The Dutch Caribbean Diving Alliance |
| > |
BONHATA/Bonaire Htl. and Tourism Association |
| > |
Mini-B North America |
| > |
Sand Dollar Resort, Bonaire |
| > | Stuart Cove's Dive The Bahamas |
Cline's Diving Industry Survey Results
Second Quarter 2008 Dive Business Survey
Cline's Second Quarter 2008 Dive Industry Survey is in and a total of 317 dive businesses responded to this survey, and indicated the following results:
- All dive businesses saw, on average, a 1.2% increase in their gross revenues for the 2nd quarter 2008 versus the same period in 2007.
- Retailers specifically were down slightly and reported a -.1% decrease in their overall gross revenues in the 2nd quarter for the year.
- New certifications were up slightly at .3% specifically for retailers, but independent instructors showed -4.2% decrease in certifications.
- Dive tvl. sales were down -2.5% specifically for retailers.
- Dive equipment sales were also off, -2.5% specifically for retailers.
- 91% of the retailer respondents were from the USA.
- 96% of the retailer respondents were the facility owner or manager.
- Lastly, Presidential Candidates received the following votes if retailers had to choose today: John McCain 40%, Barack Obama 20%.
|
* Above overall reported averages are adjusted averages for all business classifications, including those that were too small in number to include in this above table. Total number of businesses and reported overall average includes categories too low to calculate accurate category averages, but their responses were applied to the overall averages and totals.
The following Businesses Responded to this survey:
|
> For the second quarter in a row, Dive Retailers residing in the Pacific Time Zone responded with the largest decrease in gross revenues for the 2nd quarter of 2008. While dive retailers in the Eastern Time Zone posted the highest gross increase as shown:
|
> In keeping with retailers depressing results for the 2nd quarter, there is very little optimism for their 3rd quarter outlook. In terms of forecasting, 40% of all retailers responded that they expect their gross revenues to decrease in the 3rd quarter. Certifications, dive tvl and equipment sales are all equally projected to be depressed in the 3rd quarter of 2008:
|
> All respondents indicated the following when asked if they had to choose today from the two Presidential front-runners:
John McCain 40%
Barack Obama 20%
No Answer 40%
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See previous reports here:
http://www.clinegroup.net/diving/dive-research-set.html
Dear %%First%% %%Last%%,
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William Cline
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