In general, 42% of all businesses expect their 2nd quarter 2008 Gross Sales to be ahead of the same period in 2007:
| > | Retailers are optimistic that their 2nd Q 2008 gross sales and certification numbers will increase. However, retailers, as a whole, believe their 2nd quarter dive travel sales will not rebound and continue to be off as compared to their 2007 numbers. |
| > | Independent Instructors also are optimistic that their 2nd quarter 2008 certification numbers will increase as compared to last year. |
| > | In contrast, dive resorts or tropical operators, wholesalers and dive liveaboards are preparing for a decrease in travel sales for the 2nd quarter. |
Summary:
| > | In general, confidence is high for the 2nd quarter of 2008. The South American region reported the highest confidence (57%), followed by Canada (50%), then the United States (47%). |
| > |
Overall, many business were down this first quarter. Although confidence is high for the 2nd quarter, almost all sectors agree, dive travel will remain flat. |
| Cline Group, Creators of: | |
| > | Scuba Diving Magazine (1990) |
| > | The Cline Diving Industry Studies (1992, 1994, 2004) |
| > | The Scuba Tour (1998-2000) |
| Strategic Branding & Marketing For: | |
| > | The Bahamas Tourism Board (1992-current) |
| > | Bonaire's Tourism Board (1993 - 2000) |
| > | Barbados's Tourism Board (2000) |
| > | The Dutch Caribbean Diving Alliance (DEMA 1998/1999) |
| > | The Scuba Tour (1998-2000) |
| > | Mini-B North America (2003-2004) |
| > | Sand Dollar Resort, Bonaire (1992-current) |
| > | Stuart Cove's Dive The Bahamas (2004-current) |
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Cline's Diving Industry Survey Results
First Quarter 2008 Dive Business Survey
Cline's First Quarter 2008 Dive Industry Survey is in and a total of 320 dive businesses responded to this survey, and indicated the following results:
- All dive businesses saw, on average, a 4.1% increase in their gross revenues for the 1st quarter 2008 versus the same period in 2007.
- Retailers specifically were down slightly and reported a -2.0% decrease in their overall gross revenues in the 1st quarter for the year.
- New certifications were also down similarly -1.8% specifically for retailers, but independent instructors showed a modest 1.8% increase in certifications.
- Dive travel sales were down a whopping -4.9% specifically for retailers.
- Dive equipment sales were also off, -2.2% specifically for retailers.
- 92% of the retailer respondents were from the USA.
- 96% of the retailer respondents were the facility owner or manager.
- Lastly, Presidential Candidates received the following votes if retailers had to choose today: John McCain 38.8%, Hillary Rodham Clinton 11.5%, Barack Obama 11.5%.
|
* Above overall reported averages are adjusted averages for all business classifications, including those that were too small in number to include in this above table. Total number of businesses and reported overall average includes categories too low to calculate accurate category averages, but their responses were applied to the overall averages and totals.
The following Businesses Responded to this survey:
|
> Dive Retailers residing in the Pacific Time Zone responded with the largest decrease in gross revenues for the 1st quarter of 2008. While dive retailers in the Mountain Time Zone posted the highest gross increase as shown:
|
> Although many retailers, as a whole, were down in revenues, their 2nd quarter outlook is very optimistic. In terms of forecasting, 47.1% of all businesses responded that they expect their gross revenues to increase in the 2nd quarter of 2008 as shown, while certifications remain optimistic, dive travel revenues are projected to remain flat:
|
> Respondents indicated the following by, time zone, when asked if they had to choose today from the three Presidential front-runners:
Eastern Time Zones Presidential Candidates
John McCain 35.0%
Hillary Rodham Clinton 12.1%
Barack Obama 8.6%
Central Time Zones Presidential Candidates
John McCain 46.7%
Hillary Rodham Clinton 8.0%
Barack Obama 14.7%
Mountain Time Zones Presidential Candidates
John McCain 41.7%
Hillary Rodham Clinton 8.3%
Barack Obama 16.7%
Pacific Time Zones Presidential Candidates
John McCain 39.2%
Hillary Rodham Clinton 9.8%
Barack Obama 13.7%
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See previous reports here:
http://www.clinegroup.net/diving/dive-research-set.html
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